Campaign Types

From one-off blasts to automated triggers. Send the right message at the right moment.

Promotional Campaigns

Seasonal sales, new arrivals, exclusive offers. Schedule one-time or recurring campaigns to your opted-in customer base.

Scheduled or immediate send
A/B testing for message variants
Segment by purchase history

Flash Sale Alerts

Time-sensitive offers that create urgency. "24-hour flash sale starts NOW" messages that drive immediate traffic.

Countdown timers in landing pages
Store-specific targeting
Real-time campaign performance

Loyalty Triggers

Automated messages based on loyalty events. "Congrats! You've reached Gold status" or "Your points expire in 7 days."

Tier upgrade notifications
Points expiry reminders
Birthday rewards

Precision Targeting

Smart Segmentation

Don't blast everyone. Target customers based on purchase history, loyalty tier, location, or any attribute in Techzola. Send "Winter coat sale" only to customers who bought winter items last year.

RFM segmentation (Recency, Frequency, Monetary)
Category affinity (bought shoes, likely wants bags)
Loyalty tier targeting
Geographic filtering (by store catchment)
Custom attribute filters
Lookalike audiences

            Segment Definition
          

{
  "segment": {
    "name": "Winter VIPs",
    "conditions": {
      "all": [
        {
          "field": "loyalty_tier",
          "operator": "in",
          "value": ["Gold", "Platinum"]
        },
        {
          "field": "purchased_category",
          "operator": "contains",
          "value": "Winter Outerwear",
          "in_last": "365_days"
        },
        {
          "field": "sms_consent",
          "operator": "equals",
          "value": true
        }
      ]
    },
    "estimated_size": 4823
  }
}
          

Message Preview

142 / 160 characters

TECHZOLA

Hi {{first_name}}! VIP Flash Sale: 30% off winter coats TODAY ONLY. Use code WINTER30 in-store or online. Shop now: tzola.co/w30

Reply STOP to unsubscribe

Personalization

Dynamic Message Builder

Personalize every message with customer data. Insert first names, loyalty tiers, points balances, and more. Track link clicks with automatic short URL generation.

Merge tags for personalization
Automatic URL shortening with tracking
Character count with SMS segment preview
Emoji support (but use sparingly!)
Preview mode with test sends

GDPR Compliant

Built-in Consent Management

SMS marketing requires explicit consent. Techzola tracks opt-in sources, timestamps, and makes unsubscribe effortless. Full audit trail for regulatory compliance.

Double opt-in workflows
Consent source tracking (POS, web, in-store)
STOP keyword processing
Preference center integration
Consent audit log
Auto-suppression of opted-out numbers

            Consent Record
          

{
  "customer_id": "cus_8x7h2k",
  "consent": {
    "sms_marketing": {
      "status": "opted_in",
      "source": "pos_checkout",
      "store_id": "101",
      "timestamp": "2024-11-15T14:32:00Z",
      "ip_address": null,
      "staff_id": "emp_sarah"
    },
    "history": [
      {
        "action": "opt_in",
        "timestamp": "2024-11-15T14:32:00Z"
      }
    ]
  },
  "phone": "+46701234567",
  "can_send": true
}
          

Campaign Analytics

Track delivery, clicks, and conversions. See exactly which messages drive sales.

Winter VIP Flash Sale

COMPLETED

SENT

4,823

DELIVERED

4,712 (97.7%)

CLICKS

892 (18.9%)

REVENUE

127,450 SEK

COST PER MESSAGE

0.02 SEK

TOTAL COST

96.46 SEK

ROI

1,321x

UNSUBSCRIBES

12 (0.25%)

Automated Workflows

Set up triggers once, let them run forever. Messages that send themselves based on customer behavior.

Welcome Series

1

Immediate: "Welcome to [Brand]! Here's 10% off..."

2

Day 3: "Your discount expires soon..."

3

Day 7: "Check out our bestsellers..."

Win-Back Campaign

1

Day 60 no purchase: "We miss you! Here's 15% off..."

2

Day 90: "Last chance! 20% off expires tomorrow..."

3

Day 120: Move to re-engagement email flow

Integrated With Your Stack

SMS Marketing works seamlessly with other Techzola modules and external marketing platforms.

Omni-Loyalty

Trigger messages on loyalty events.

OnePOS

Collect consent at checkout.

Voyado

Sync segments with Voyado CRM.

Emarsys

Orchestrate multi-channel journeys.